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Web Platform

Ally Basket - E-commerce Platform

Multi-vendor E-commerce Solution

2019
Retail Startup
6 months
Ally Basket - E-commerce Platform

Project Overview

Ally Basket is a comprehensive e-commerce platform supporting multiple vendors, offering a wide range of products with advanced search, personalized recommendations, and seamless checkout experience.

The Challenge

Building a scalable multi-vendor marketplace that could handle thousands of products, multiple sellers, and high traffic during sales events while providing excellent user experience.

Managing 10,000+ products from 200+ vendors
Handling peak traffic during flash sales (50,000+ concurrent users)
Complex inventory management across multiple warehouses
Personalized product recommendations at scale

Our Solution

Developed a high-performance e-commerce platform with advanced features for both customers and vendors.

Built scalable architecture using microservices
Implemented ElasticSearch for fast product search
Created ML-based recommendation engine
Developed vendor dashboard for inventory and order management
Integrated multiple payment gateways with fraud detection
Implemented CDN for fast image delivery

Results & Impact

$500K+
Monthly GMV
100K+
Active Users
3.2%
Conversion Rate
$65
Avg Order Value
Processed $5M+ in transactions in first year
Onboarded 200+ vendors across various categories
Achieved 99.9% uptime during peak sales
Won "Best New E-commerce Platform" award

Technology Stack

frontend

ReactNext.jsRedux

backend

Node.jsExpressPython

database

PostgreSQLMongoDBElasticSearchRedis

infrastructure

AWSDockerKubernetes

integrations

StripePayPalShippoSendGrid

Key Features

Advanced product search and filters
Personalized recommendations
Multi-vendor support
Shopping cart and wishlist
Multiple payment options
Order tracking
Vendor analytics dashboard
Customer reviews and ratings

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